Built on delivery,
not slide decks.
xRM 365 is a specialist Microsoft Business Applications consultancy, led by Joel Abbott and backed by a handpicked network of senior delivery professionals. We lead with honesty, deliver with rigour, and build the right team for every engagement.
Joel Abbott
xRM 365 was founded by Joel Abbott, a Microsoft Business Applications specialist with deep certifications across Dynamics 365 Customer Engagement, Power Platform, and Azure. Joel leads every engagement personally and brings in senior specialists from a trusted network when a project needs more than one pair of hands.
Joel has spent nearly 20 years delivering, rescuing, and advising on Microsoft platform projects across higher education, local government, housebuilding, and professional services. He's worked with Russell Group universities, UK housebuilders, and ambitious mid-market organisations that needed senior expertise without the big-consultancy overhead.
His approach is straight-talking, practical, and hands-on. He doesn't manage from a distance or hide behind steering committees. He gets into the detail, works alongside your team, and makes sure the work delivers value, not just technical outputs. When a project needs additional expertise, Joel draws from a network of senior professionals he has worked with before and trusts completely. You will never find an unknown junior on an xRM 365 engagement.
Joel is also a committed advocate for practical AI adoption. He uses AI tools throughout his own delivery process and helps organisations understand how to integrate AI capabilities into their Microsoft ecosystem in ways that are grounded, measurable, and sustainable.
Trusted by teams across sectors.
“Joel is one of the most talented Microsoft Dynamics CRM Solution Architects I have worked with. His technical, architectural and people skills are exemplary.”
“His pragmatic, outcome-focused approach has been invaluable. He brings deep expertise in both technical delivery and the broader business context.”
“I very rarely have written recommendations over my career. All I can say is: simply awesome.”
“Joel is one of the most talented Microsoft Dynamics CRM Solution Architects I have worked with. His technical, architectural and people skills are exemplary.”
“His pragmatic, outcome-focused approach has been invaluable. He brings deep expertise in both technical delivery and the broader business context.”
“I very rarely have written recommendations over my career. All I can say is: simply awesome.”
“Joel has been an integral part of our Microsoft journey, from its inception to the strategic phases that followed. Communicating complex solutions clearly to technical and non-technical audiences alike.”
“Having had the pleasure of working alongside Joel on a particularly challenging project, I can say without hesitation that he is one of the best Dynamics CRM consultants I have come across.”
“He was instrumental in securing our Microsoft Partnership by overseeing the entire technical architecture and helping us on-board some very high-profile clients.”
“Joel has been an integral part of our Microsoft journey, from its inception to the strategic phases that followed. Communicating complex solutions clearly to technical and non-technical audiences alike.”
“Having had the pleasure of working alongside Joel on a particularly challenging project, I can say without hesitation that he is one of the best Dynamics CRM consultants I have come across.”
“He was instrumental in securing our Microsoft Partnership by overseeing the entire technical architecture and helping us on-board some very high-profile clients.”
“His attention to detail, structured thinking, and calm approach under pressure made a real difference to how the project was delivered.”
“Simply awesome. Joel's deep understanding of the Microsoft stack combined with his straight-talking approach is exactly what our project needed.”
“Joel doesn't just deliver systems. He makes sure they work for the people using them. That's rare in this industry.”
“His attention to detail, structured thinking, and calm approach under pressure made a real difference to how the project was delivered.”
“Simply awesome. Joel's deep understanding of the Microsoft stack combined with his straight-talking approach is exactly what our project needed.”
“Joel doesn't just deliver systems. He makes sure they work for the people using them. That's rare in this industry.”
Principles that shape every engagement.
We've seen enough failed projects to know that success isn't about the technology. It's about the behaviours, the honesty, and the willingness to say the hard thing early.
Radical Transparency
You see what we see. Our reporting is open, our assessments are honest, and we flag risks early rather than burying them in footnotes. If something isn’t working, you’ll hear it from us first.
Evidence Over Opinion
We don’t make recommendations based on hunches or vendor marketing. Every piece of advice is grounded in delivery experience, technical evidence, and a clear understanding of your commercial reality.
No Theatre
We don’t deploy armies of juniors supervised by one senior who occasionally dials in. Every person on an xRM 365 project is someone Joel has worked with before and can vouch for personally. The person you meet in the sales process is the person who leads the delivery.
Honest Assessment
Sometimes the right answer is “don’t do this.” We’d rather tell you the truth and lose the engagement than let you walk into a project that’s going to fail. That’s not noble—it’s just good business.
AI is central to how we work. Not a bolt-on.
We use AI every day. From Copilot Studio agents to AI-assisted delivery workflows, it is part of how we work. But we are grounded about it: we focus on what works today, not what might work in a keynote demo.
Copilot Studio & AI Builder
We design and deploy intelligent agents that automate repetitive tasks, surface insights from your data, and enhance your team’s productivity within the Microsoft ecosystem.
AI-Assisted Workflows
From document processing to predictive analytics, we embed AI into your existing business processes—where it adds genuine value, not where it makes a good demo.
Practical AI Adoption
We help your teams understand what AI can realistically do today, build confidence through hands-on experience, and develop internal capability that grows with the technology.
AI-Enhanced Delivery
We use AI tools throughout our own delivery process—accelerating documentation, code review, testing, and knowledge synthesis. The result is faster, higher-quality outcomes for you.
Our AI philosophy
AI should make people more effective, not replace them. We help organisations adopt AI capabilities within the Microsoft ecosystem in a way that's practical, measurable, and aligned with their actual business needs. No hype cycles. No proof-of-concepts that never reach production. Just intelligent automation that earns its place.
Deep sector knowledge. Not surface-level familiarity.
We don't claim to serve every industry. We focus on sectors where we have genuine delivery experience and can add value from day one.
Higher Education
Student lifecycle, admissions, alumni engagement, and research management across Russell Group and post-92 institutions.
Local Government
Citizen services, case management, and digital transformation for councils and public sector bodies.
Housebuilding
Sales progression, land management, customer care, and after-sales workflows for UK housebuilders.
Manufacturing
Operational process improvement, solution architecture, and Power Platform delivery for UK manufacturers.
Professional Services
Project accounting, resource management, and client relationship systems for consultancies and firms.
Tech Agencies & Partners
White-label delivery, practice building, and technical augmentation for Microsoft partners and digital agencies.
Let's talk about your project.
Whether you're planning a new implementation, rescuing one that's struggling, or just want an honest second opinion, we're happy to listen. No pitch, no pressure, no obligation.